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Introduction
The airline industry is facing a crisis of gigantic proportions. In early 2001 the onset of slow down in the global economy
strains growth prospects for the air travel industry. On September 11, 2002 the industry was dealt with a severe blow when
two airliners plough through New York Twin Towers.
Fear of terrorist attack grips the world and the airline industry faced an unprecedented downturn. Just as the traveling
public's confidence picks up slightly, the world was plunged into US-led war against terrorism. With the backdrop of ever
increasing threat of terrorist attack and an imminent war in Iraq looming around the corner, Malaysian Airlines emerges from
a government-sponsored restructuring exercise.
Malaysian Airlines, which have been sustaining heavy losses for five consecutive years from FY1997/98 to FY2001/02, is
not in the best of condition to compete in the hostile post-September 11 operating environment.
The objective of this report is to evaluate the past performance of the company with the aim of gaining insights into
its future prospects. Of particular interest is the effects of the "Widespread Aircraft Unbundling" or WAU Agreement
on the financial positions of the company.
Our analysis was initially limited to the annual report and financial statements for FY2001/02 and the quarterly results
Q2 FY2002/03. However, there were many gaps in the information on the restructuring exercise. This is because some of the
transactions were still on-going at the end of Q2 FY2002/03. Fortunately, Malaysian Airlines recently released Q3 FY2002/03
financial results. In this financial statement the full extent of the corporate re-structuring can be analysis. Therefore,
in order to provide a more complete picture of the WAU agreement, Q3 FY2002/03 is presently included in our analysis.
(A) Evaluation of Company's Perfomance Using Ration Analysis
Profitability
Revenue
The revenue of the group fell by 6.46% (- RM 578 million), from RM 8.956 billion in FY2000/01 to RM 8.378 billion in FY2001/02.
This was mainly due to the effects of September 11 attacks in the middle of the financial year.
Comparison of Q2 FY2002/03's revenue of RM 2.389 billion with preceding year Q2 FY 2001/02's revenue of RM 2.177 billion,
showed a 9.73% (RM 212 million) improvement in revenue. Similarly, comparison of the just released results of Q3 FY2002/03's
revenue RM 2.166 billion with the preceding year Q3 FY2001/02's revenue RM 1.975 billion showed a 9.65% (RM 191 million) improvement.
However, it must be noted that Q2 and Q3 of FY2001/02 received the maximum effects of September 11 attacks.
Comparing Q3 FY2002/03 with Q2 FY2002/03 results, we find that revenue declined by 9.33% (- RM223 million) from the previous
quarter. This is probably due to the severe downturn of the global economy. We can only expect revenue to worsen in the final
quarter as possibility of war in IRAQ, fear of terrorist attacks and the sick global economy put a tremendous amount of strain
on air travel industry.
Operating Profit / Loss
The operating loss of the group for FY2001/02 was RM 777 million (- 9.27% margin), which is a little bit worse than the operating
loss of RM 798 million (- 8.91% margin) made in FY2000/01.
MAS's quarterly results for Q2 FY2002/03and Q3 FY2002/03 are quite misleading as they have included "Other Incomes"
in the calculation of Operating Profit. In the Income Statement for FY2001/02 ended 31st March 2002, MAS correctly excluded
this item from the calculation of operating loss. As described in the notes, "Other Incomes" consisted of interest
income, gains on disposal of investment, bad debts recovered, rental income, dividend income, insurance claims, foreign exchange
gains, property sale gains, etc. This is certainly not income resulting from operations.
To ensure consistency and correctness, I have excluded "Other Incomes" from Q2 FY2002/03 and Q3 FY2002/03 results
in my calculations of operating profit. Q2 FY2002/03 operating profit of RM 27.8 million resulted in a small operating profit
margin of 1.16% (against 9.08% operating loss margin in the preceding year corresponding quarter). Similarly Q3 FY2002/03
operating profit of RM 18.9 million resulted in an even smaller 0.87% profit margin (against 14.77% operating loss margin
in the preceding year corresponding quarter).
MAS have consistently made operating losses for the last 5 financial years. The small operating profit of RM 18.9 million
in the Q3 FY2002/03 reveals the precarious position that MAS is presently in. The urgent problem of its mounting debts has
been temporarily dealt with by the corporate re-structuring. However, the critical factor that would determine the survival
of MAS is whether it is able to revamp the serious inefficiencies in its operations. Unless the group can quickly learn to
minimize its expenses and offer a decent return to its shareholders, the future of the company remains bleak.
ROCE
The negative Return on Capital Employed, ROCE, for FY2000/01 of -4.26% has worsen to -14.36% in FY2001/02.
However, the situation seems to be improving as Q2 FY2002/03 and Q3 FY2002/03 results showed a small positive return to
profitability. Q2 yielded a minute return to shareholder with quarterly ROCE of 0.09%. Q3 FY2002/03 seemingly presented a
dramatic return to profitability with quarterly ROCE of 50.09%.
However, there is little reason to cheer as this "impressive gain" is the result of the following:
- RM800 million reduction in shareholder's equity due to conversion of RCPS to debt and subsequent transfer of the debt
to Penerbangan Malaysia Berhad (PMB)
- Elimination of RM4.68 billion debt due to WAU corporate restructuring
- Inclusion of RM229.4 million extraordinary gain on the execution of WAU
- Inclusion of RM77.1 million extraordinary gain on the sale of aircraft and engines
- Exclusion of 483,243,865 shares valued at a total RM1.86 billion, which was issued to PMB on 15th January 2003 as consideration
for the WAU initiative (Refer to Note A10 of Q3 FY2002/03 results)
Therefore, the joint effect of reduction in capital employed and inclusion of extraordinary gains created an illusion
of turnaround in quarterly ROCE. Operating profit of RM 18.9 million for Q3 FY2002/03 remains too small for comfort.
Excluding the extraordinary gains due to WAU and sale of aircraft and engines in our ROCE calculation, the adjusted ROCE
for Q3 FY2002/03 is only a 4.07% per quarter. When we consider also the recently issued shares to PMB, the re-adjusted ROCE
yielded an even less impressive 1.07% per quarter.
The future remains very bleak as MAS faced a challenging task of reforming its operations, albeit with the lower capital
employed and increasingly difficult operating environment.
Short to Medium Term Liquidity
Current Ratio
The current ratio for the group fell 43.49% from 0.51:1 in FY2000/01 to 0.29:1 in FY2001/02. These ratios illustrated the
increased risk and worsening short-term liquidity faced by MAS prior to government's initiative to re-structure the group.
In the Q2 FY2002/03 the effects of the corporate restructuring can be seen with the increase of 24.95% of Current Assets
and the reduction of 31.65% in Current Liabilities from values at the end of FY2001/02. Therefore, the current ratio showed
an impressive 82.81% improvement to 0.53:1 at the end of Q2 FY2002/03 compared with 0.29:1 at end of FY2001/02.
The situation continues to improve in Q3 FY2002/03 to register an increase of 4.36% of Current Assets and the reduction
of 1.46% in Current Liabilities from the values in Q2 FY2002/03. The current ratio continues to improve 5.91% from Q2 FY2002/03
to 0.56:1.
Working Capital Efficiency
The average trade debtor collection period increase by 11.68% from 50 days in FY2000/01 to 56 days in FY2001/02. In my calculation,
I have divided Trade Receivables with the total revenue of the group.
The average trade creditor payment period increase by 36.88% from 71 days in FY2000/01 to 97 days in FY2001/02. In my
calculation, I have assumed that total purchases consist of the following:
- Fuel and Oil
- Handling, enroute charges, catering and other related costs
- Hire of aircraft, operating plant and equipment
- Landing, parking and other related costs
- Sales commission and incentives
- Rental of land and buildings
- Operating inventories used
Long Term Financial Structure
Gearing Ratio
The gearing ratio which is calculated as the ratio of (Preference shares plus Long term loans) to (Total Shareholders' Equity
plus Long term loans) is used to determine the long term financial risk. During the end of FY2001/02, the gearing ratio was
92.93%, which is extremely high gearing. The gearing ratio worsens slightly to 93.73% in Q2 FY2002/03.
The latest financial results for Q3 FY2002/03 displayed an amazing turnaround with 0% gearing due to the corporate re-structuring
kicking in. All borrowings including the liabilities posed by the preference shares have been transferred to PMB. In principle
there is still some financial risk to MAS should PMB defaults on its payment to the creditors. The contingent liabilities
of MAS presently totaled at RM 5.8 billion.
The involvement of the government in the "rescue package" somewhat reduces the risk of complete financial failure.
However, the viability of MAS still hinges on its long term profitability. It is not likely that the government will continually
absorb the mounting losses.
Investors' Perspective
Investors in MAS have been very patient with the group for such a long time. The group has consistently reported heavy losses
for five consecutive years. The problems faced by the group seem to be deep-rooted in its management and operations. Although
the re-structuring exercise has managed to stave off its creditors, the inherent problems within have not been addressed.
MAS registered a 100% increase in loss per share (EPS) to 108 sen in FY2001/02 from 54 sen in FY2000/01. Things improved
in Q2 FY2002/03 with 40 sen loss per share and Q3 FY2002/03 with 43 sen earning per share. The Q3 FY2002/03's result is due
to the inclusion of extraordinary gains due to the corporate restructuring.
The P/E Ratio as on 25th February 2003 is 8.39. This is based on a closing price of RM3.60 per share.
The management team with the help of the media tried very hard to excite potential investor on MAS's return to the black
in 3Q FY2002/03. A closer examination of the figures showed that they have managed to reduce operating loss. However, there
is no clear indication that they are able to operate profitably over the longer term.
In the FY2001/02 financial report, investors received a rude shock in Note 23: Prior Year Adjustment. As a result of change
in accounting policy a total of RM 1.55 billion was wiped out from the Shareholder's Equity. The RM 1.55 billion of accumulated
loss due to foreign exchange transactions was written off at the Equity section of the Balance Sheet.
The new accounting policy requires foreign exchange losses to be written off immediately in the income statement. Previously,
treatment of foreign exchange losses involves transferring it to the Exchange Fluctuation Account and amortizing over the
remaining lives of the liability.
Although, this prudent measure can be commended, MAS should have declared this item as an exceptional expense in the income
statement, rather then try to sneak it by investors in the "Statement of Changes in Equity". The investor saw the
book value of his share dropped from RM 3.56 before implementation of the new policy to RM 1.56 at end of FY2001/02.
Examination of FY2000/01 financial report revealed that there was no mention of this significant item anywhere in the
report. A foreign exchange loss of such magnitude should have been indicated earlier to investors. Therefore, this move towards
prudent accounting only serves to alienate potential investors, who fears that other significant items may also be hidden
from their views.
Summary
The profitability of the group is threatened by falling revenue. Although Q2 FY2002/03 and Q3 FY2002/03 saw some improvement
over the preceding year, the growth in revenue is slowing down again due to the worsening global economy and impending US-led
war with Iraq.
The results announced for FY2002/03 are probably the worst in MAS's history. The hope for turnaround after the corporate
restructuring fails to materialize as nothing significant has changed within the organization's management and operation.
Q2 FY2002/03 and Q3 FY2002/03 results did not prove conclusively that MAS is capable of running a profitable enterprise. The
very small operating profits registered in both quarters do not instill much confidence that a fall in load factor or a rise
in fuel price would not translate into loss in the final quarter.
The ROCE of only 1.07% is disappointing as a fixed deposit would provide three times the rate of return with insignificant
risks. Prospective investors would not be attracted by such a low return.
Although the current ratio of 0.56:1 is hardly impressive, MAS does not presently face any liquidity risks in the short
and medium term. In the corporate re-structuring scheme, the Ministry of Finance through its subsidiaries demonstrated its
committed and unwavering financial support to MAS. Being a national carrier, it is hardly imaginable that the government will
let MAS fail without a fight. Therefore, I believe that the suppliers and sub-contractors would still do business with the
group despite the weak current ratio.
MAS seem to be doing an admirable job in staving of its creditors. It is taking longer to pay its creditors because of
its worsening short term liquidity. The group seems to be managing quite well with the limited working capital by forcing
its creditors to finance its operations. The trade creditor payment period is 15 days longer than its trade debtor collection
period for FY2001/02.
Suppliers and sub-contractors to MAS would be more careful when doing business with MAS due to the longer payment period.
Ultimately, they may quote higher prices to cover the additional cost of funds.
With a 0% gearing, MAS is secure for the time being. Probably the bankers would be again eager to lend to MAS. However,
the financial reports did not disclose the quantum of payment required to lease back its aircrafts from PMB. The quantum of
the lease payments to PMB will be vital to ensure that MAS maintain its zero gearing status. If the group gets into debt again,
there will be no longer any assets to "unbundled".
Investors are disillusioned with the continuous losses. They are also hurt by the sudden revaluation of the book value.
They want to see results and transparency in the financial reporting.
(B) Major challenges faced by Senior Management of MAS
The major challenges presently faced by the senior management are described as follows:
Falling Load Factor
As demand for air travel declines, MAS is faced with the effects of decreasing load factors. Senior management faces a dilemma
of whether to cut flights in a bid to stem losses or maintain flights for the sake of preserving market share.
Slowdown in global economy
The world is facing a possible recession and businesses are cutting costs to survive. Therefore, the number of business trips
has declined in line with the retardation of international commerce.
Shattered Confidence of Travelers
After the September 11 attacks, travelers are increasingly fearful of flying. Many have opted for other means of transport
if available. They will only fly if it is absolutely necessary.
Decline in Tourism to Malaysia
Malaysia faced a substantial decline in tourist arrivals from the developed countries of the West. The decline in the tourism
industry has a direct effect on air travel industry as it is the preferred means of traveling over long distances. Factors
contributing to the decline include the haze problem and fear of terrorist attacks.
Volatile Fuel Prices
The fear of long term disruption to the world's oil supply should the US-led war on Iraq spirals out of control has sent oil
price to record high. As fuel price is the largest component (21.25%) of total expenses, a rise in oil price could easily
wipe out any gains due to operational efficiencies. The risks of higher oil prices can somewhat be mitigated by the use of
fuel hedging contracts. However, it can be very costly to hedge all fuel needs. Current spot prices are already at record
high.
Rising Insurance Premiums
The rising insurance premiums after the September 11 attacks increase the operating costs for the airline.
High Depreciation Rate of the Aircrafts
Notes 2 (i) of the Financial Statements as at 31st March 2002 indicated that the aircrafts has a useful life of between 7
to 15 years and leaves a residual value of 20% of purchase price. Therefore, a depreciation rate of between 5% to 11% must
be used. Taking Q3 FY2002/03's quarterly ROCE of 1.07% per quarter or 4.28% per annum into consideration, we begin to wonder
why anybody would want to invest in the airline industry. Senior management is constantly under pressure to produce results
that justify the high capital investments.
The main issues MAS is presently facing are listed as follows:
Declining Load Factor
The declining load factor due to weak demand for air travel is the main threat to MAS's survival. When a flight is scheduled,
most of the costs such as fuel costs, staff salaries and allowances, landing costs, parking costs, etc. are fixed costs. There
is very little variable cost involved. Due to the high fixed cost, the break even point is quite high. Additionally, as air
travel is a service, there is no way of preserving the benefits for future consumption. Any unused capacity on the flight
is wasted. A flight with small load factor would be unable to cover the high fixed costs and will definitely result in a loss
for MAS. To improve the load factor, MAS can do several of the following:
- Cancel some of the less demanded flights to the destination. This will result in some loss of customers to competition
and increased customer dissatisfaction. Although revenue will fall, system wide load factor will improve.
- Code sharing with other airlines plying the same route. Passengers are transferred to another airline when demand is
not sufficient to fill a plane. The main disadvantage is that MAS's customers are handed over to the competition. The customers
may feel betrayed or may end up liking the other airline more. However, code sharing is beneficial to the bottom line of participating
airlines in the short term.
- Implement discounted pricing to increase occupancy on scheduled flights. Since the flight is a service and the benefits
cannot be stored, a heavily discounted fare would still provide more contribution than an empty seat
- Implemented segmented pricing to maximize the contribution from each segment. Different pricing strategies should be
used to attract segments such as business travelers, travel agencies, group travelers, families, senior citizens, children,
etc. To ensure timely and efficient allocation of seats for each flight, the internet and IT should be used.
- As management needs timely and accurate information about customer demand to implement the above-mentioned strategies,
sufficient resources should be invested into an effective demand forecasting system.
Lack of Productivity
As can be seen from the five straight years of operating losses, MAS has some serious structural problems in its management
processes and operations. The difficult operating environment is not a good excuse for its poor showing to date. Singapore
Airlines which operates in the same region under the same difficult operating environment reported a respectable operating
profit margin of 10.4% in FY2001/02 against MAS loss of -9.27%. One would expect MAS to be more profitable as staff costs,
which make up approximately 15% of total expenses, are lower in Malaysia then in Singapore.
To ensure efficient utilization of resources, there is a need to revaluate all planned projects to ensure its absolute
necessity and viability. Future contributions to the bottom line should be estimated before approval is given. Projects with
no clear benefit to the profitability of the company should be deferred.
Re-assessment of contracts for future deliveries of aircrafts is a must due to the lower growth projections in air travel.
Renegotiation to cancel or defer the delivery of unneeded aircrafts can saved MAS millions of ringgit in capital expenditure.
The management of MAS often complains in the past that its poor performance is partly due to losses in the domestic market.
However, the emergence of Air Asia with its cut-throat pricing has shown that there is money to be made in the domestic market.
One wonders how Air Asia can turn in a healthy profit when it charges a significantly lower fare than MAS. The use of direct
marketing via its website could be one of the reasons. Direct selling of airline tickets through the internet is very cost-effective
and efficient method filling all seats on the plane.
Down Sizing
Although MAS has registered losses for five consecutive years, there has never been down-sizing of the work force. Staff salaries
constitute nearly 16% of total expenses and is the second largest component of cost after fuel costs. With the reduction in
customer demands, there should be less scheduled flights. Therefore, the number of staffs should be reduced proportionately
to improve productivity. Additionally, in these trying times a pay cut would be justifiable to maintain the airline competitiveness.
Untested Business Model
The WAU corporate restructuring scheme is a first in the world for an airline. Therefore, there is a great deal of uncertainty
on whether it would work. With the implementation of the WAU, the holding company PMB bears most of the financial burden in
return for lease payments from MAS.
Freed of its debilitating debts, the revived MAS must now focus on staging profitable operations. Based on history, the
present management does not engender much confidence. The profitability of MAS would be highly dependant on the quantum of
leased payments required by PMB. No information has been released to date for analysis or forecasting.
It would also be interesting to see if PMB itself would be profitable with its aircraft leasing business. As it is owned
by the government, there will be significant cost to tax payers should this company fails.
(C) My Ideas On Actions That Can Be Taken
Short to Medium Term Action Plans
1. MAS team should design a competitive pricing strategy for the various market segments and routes it serve. This requires
both internally and externally generated information. All direct costs and indirect cost of providing and scheduling the flight
are identified. It is classified as either fixed cost or variable costs.
2. Historical data such as load factor and seasonal variations for each route can be used to forecast demand. Knowing
the demand for all possible routes, management can adjust the capacity to match the required demand. Canceling some non-profitable
flights actually improves the load factor of flights at a different time slot. Smart scheduling of flights can drastically
improve the profitability in operations.
3. In view of the challenging times, MAS's management team should implement a strict regiment of budgetary control on
all economic activities. This ensure that there is no overrun in costs.
4. The implementation of Throughput Accounting is suitable for the airline industry as most cost components in providing
the service are fixed costs. As this is almost a pure service, there is no stock nor inventory level is zero. Profit is created
by responding to consumer demand. Through the use of Throughput Accounting Ratio, the performance of each flight route can
be measured.
5. MAS can use benchmarking to improve its internal processes and increase its competitiveness. An ideal competitor to
benchmark to is SIA as it has many similarities to MAS such as servicing the same region, puts cabin service as top priority,
etc. However, SIA is one of the most profitable airline in the world.
6. Using managerial accounting techniques such as payback period, Accounting Rate of Return, Net Present Value and Internal
Rate of Return to evaluate the benefits of proceeding with planned projects. Projects with no immediate effect on profitability
should be deferred until the economic climate improves.
Long Term Action Plans
1. Build a sophisticated computer model to forecast traffic growth rate of each region covered by MAS. Complex model which
incorporates variable and external factors such as GDP, population of the country, rate of economic development, geographical
features, etc.
2. Measure the cost effectiveness of modernization of the fleet. Do newer planes translate to higher demand and lower
operating costs?
3. Internet based clearing house or direct selling to sell unsold seats at a discount.
4. Invest in a sophisticated Management Information System (MIS). The MIS collects, tabulates and store company wide information
in central database. Information is shared and maintained by all levels of management. The MIS is important tool in the knowledge-based
economy as it facilitates quick and informed decision making within all levels of the organization.
(D) Financial Information Required By Management
Senior Management
1. Senior management needs financial statements and ratios to evaluate the performance of a company or a strategic business
units. The financial statements of senior management's own companies as it is a measure of his own capabilities and performance.
The financial statements of other companies is important to senior management too, as it provide large amount of information
about the competition or may be a possible acquisition target.
2. Senior management makes extensive use of forecasted information for strategic planning.
3. To ensure that the company is in financially sound, senior management requires monthly report on revenue, operating
costs, stocks, new orders, taxation, etc.
4. External or public data such as GDP, GDP per capita, demographics, spending power, average family income are important
for senior management to sense the changes in the external environment.
5. Senior management often dictates the overall budget for the company.
Middle Management
1. Middle management frequently needs cost-benefit analysis to determine the viability of a project.
2. Middle management require information on the load factor to decide on the scheduling of flights.
3. Middle management often sets the departmental budgets.
4. Middle management often need competitors' information for pricing decision, process improvement, etc.
5. Middle management often need throughput information when considering new technology or new processes.
Junior Management
1. Junior management frequently needs effective measure of performance as feedback.
2. Junior management are often given financial targets to meet.
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